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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Identification of the Key Performance Indicator (KPI) suggests a metric, which helps to understand to do things against all of the selected goals and objectives (Parmenter, 2015). As the marketing campaign for the pet product, Bark Squeaky of SNHU Pet Supply focuses mainly the social media marketing, therefore, KPI should be focusing the social media metrics. The KPI for this product should be tracking the people in the social media regarding the product or brand, engagement of the people with the organization, the overall impact on the consumer base.